ICT Challenges and Opportunities for Small and Large Housing Providers - By Tony Smith

This blog post was written by Tony Smith, known as 'That Housing IT Guy'. With extensive experience spanning nearly fourteen years in consultancy dedicated to Social Housing ICT solutions, Tony offers valuable perspectives on the challenges and opportunities within the housing sector. 

In this blog, he sheds light on the importance of technology adoption across housing providers of varying scales, examining the transformative potential of technology within the domain of social housing provision, particularly for smaller-scale stakeholders.

One of my aims when originally setting up my consultancy nearly fourteen years ago, was to bring better use of Social Housing ICT solutions, to all sizes of RPs and RSL’s.

There’s such waste in organisations of all sizes, which could easily be ploughed into core services, more or better staff, better targeting of value time with potential residents who need it, or better repairs & capital works. ICT systems need to earn their keep.

While I work with many providers managing thousands or tens of thousands of homes, recently I have done a lot of work with much smaller landlords, of 400, 160 and just 34 properties. I have met some incredible staff and some residents too, who often see housing as well as support from these landlords.

In a recent procurement process, with a client with under 2,000 properties under management, one supplier declined to submit a completed ITT. The reason given amounted to the client wanting ‘functionality that was more common in a larger RSL’.

Now bidders quite often pull out of procurements for a wide range of reasons, not always citing the real reason why. A prospect could be qualified out by a sales manager, maybe because its felt too ‘cold’ an engagement – i.e. there’s no existing relationship. Perhaps a supplier is already suitably committed or want to concentrate on more ‘solid’ prospects. That’s not a problem, some great proposals came in, however it got me thinking.

Thinking about my recent client with under 200 managed homes, its amazing how sophisticated this organisation is, compared with ones maybe of 7,000 homes or more. Under UK legislation, the smaller organisation still has Gas safety, EPCs, Asbestos, all kinds of other compliance to deal with, in addition to asset management, Universal Credit rollout (& attendant issues that brings) and GDPR. These add a massive overhead if solution features are missing or poorly integrated.

In some ways a procurement with a bigger social housing client can be an easier prospect than with a more compact one, as there is more likely to be a few ‘spare’ admin staff (or more likely admin staff with some ‘spare’ capacity), who might take up the slack, for missing or lightweight system features being offered.

Smaller providers are the backbone of much provision these days, in small towns, all across the UK. While working hard to make a difference, these smaller RPs/RSLs need innovative ICT solutions that ease the burden on staff, when trying hard, delivering top notch service. So suppliers, I would expect more requests for functionality just like the ‘bigger players’.

The challenge for suppliers, particularly as all the mainstream players migrate to browser delivered solutions, is how to deliver solutions while keeping implementation days low. That might be by delivering more of an out of the box ‘best practice’ config, or simplifying that whole integration phase, taking a leaf how we work with apps. No one trained us to use Amazon or online banking, but we managed it, didn’t we?  

Once our #socialhousing suppliers crack that, they will seriously crack that smaller market, who are suffering pretty much most of those same complexities as larger organisations, but with maybe 200, not 20,000 homes.


Are you interested in sharing your insights on the Housing Sector website? Contact me at ben@housingsector.co.uk to learn more about becoming a guest author.

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